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CLIENT
Décor Island

CAMPAIGN
E-commerce Website


THE CHALLENGE: What Our Client Needed
Looking to break into the fast growing online market for home décor, Décor Island demanded a category-dominating website that could take the new company to the top and help them stay here. And they needed it in just three months!
OUR STRATEGY: What Bottom Line Did
After studying the way shoppers in this category searched and browsed for items, we developed a creative design structured to facilitate navigation and maximize conversions.

In addition, the site was customized with features designed to help customers easily shop from a vast selection of bath fixtures, lighting, kitchen fixtures, cabinet and door hardware, and more from the most popular brand names.
THE RESULT: How The Client Benefited
The client had a small window of opportunity to build and launch their website. Working with Bottom Line’s experienced team of web developers made it possible to do the research, design the front end and cstomize the backend in time for the site to launch on schedule in the first quarter of 2008.