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CLIENT
Décor Island
CAMPAIGN
E-commerce Website
THE CHALLENGE: What Our Client Needed
Looking to break into the fast growing online market for
home décor, Décor Island demanded a category-dominating
website that could take the new company to the top and help
them stay here. And they needed it in just three months!
OUR STRATEGY: What Bottom Line Did
After studying the way shoppers in this category searched
and browsed for items, we developed a creative design
structured to facilitate navigation and maximize conversions.
In addition, the site was customized with features designed to help customers easily shop from a vast selection of bath fixtures, lighting, kitchen fixtures, cabinet and door hardware, and more from the most popular brand names.
THE RESULT: How The Client Benefited
The client had a small window of opportunity to build and
launch their website. Working with Bottom Line’s experienced
team of web developers made it possible to do the research,
design the front end and cstomize the backend in time for the
site to launch on schedule in the first quarter of 2008. |
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