Discount Surgical Stockings has been a star client at Bottom Line client since 2002. Over the years Bottom Line has produced their ecommerce website, print catalogs, newsletters, direct mail and more for this retailer of surgical hosiery. Recently, we were asked to develop a new print catalog and help increase traffic and conversions on the website.

Because this new catalog was targeting a new market segment with a new line of products, we invested time initially into identifying the most effective way to present lots of technical information, plus pictures, charts, size charts and a price sheet in a reader-friendly format. For the web, we developed a search engine optimization (SEO) campaign. Also known as “natural” or “organic” search, it is one of the most cost-effective ways to drive traffic to your website. Additionally, we handled research, strategic planning, programming, site upgrades and monthly execution.

Discount Surgical Stockings has been growing consistently over the past five years since our long-term relationship began. They are presently one of the fastest growing companies selling surgical hosiery direct.