When is helping a billionaire earn a dollar a year considered a nice return on investment? When Mayor Mike Bloomberg, the incumbent Republican mayor of New York City, is running for re-election. Bottom Line was brought in to handle the marketing to get out the Jewish vote. 

and knowledge of the demographics within the New York Jewish community, our first step was to develop an effective message; “Don’t Take Things for Granted.” We then set up and directed a photo shoot of the Mayor with members of the community.  Finally, we created a targeted direct mail campaign, door hangers and palm cards focusing on the issues important to the community, including crime, terror, jobs, and quality of life. 

Election results showed that a higher percentage of Jewish voters voted for Mike Bloomberg than in the previous election. According to The New York Times, “He [Mike Bloomberg] won a second term by… carrying every Assembly district in which Jews predominate.”