Running against tough opposition in the primary and general election, Noach Dear needed a compelling media campaign to bring out thousands of voters. Making the challenge more difficult, 2007 was an “off year,” with virtually no big statewide or national campaigns to help persuade people to go vote.

Bottom Line developed a targeted media plan, using a proprietary system to segment all the super prime voters in the district with customized pieces. Our campaign message was clear and simple: Brooklyn is united in supporting Noach, because he has a reputation for honesty, hard work and experience. We supported these bold claims by showing the candidate’s legal credentials, long history of public service, endorsements from local elected officials and community leaders, and using carefully selected colors and fonts to relay a feeling of gravitas. In addition to the dozen different direct mail pieces sent out over the primary and general election races, we created palm cards, print advertising, posters, radio ads and press releases. On Election Day, we coordinated a live radio broadcast from Noach’s election night headquarters.

The verdict? Victory. Thanks to a solid strategy and flawless execution Noach took an early lead and coasted to victory. According to political insiders, Bottom Line’s marketing proved essential in pulling out big wins in the primary and general election victories.